Social media is the intersection of tech and culture, and Instagram happens to be the fastest-growing social media site at the moment with more than 500+ million users.
Here is the follower list of the most popular Instagrams on the planet and my impressions of what makes them effective. Now obviously you have to be pretty famous to be one of the 10 most-followed people on Instagram. The list is updated on 22th October 2016.
Own your turf and don’t overthink it. You’re a person not a brand, unless you’re a brand marketer in which case take all of this advice to heart.
2. Selena Gomez
Selena’s lesson to the world is to look good all the time and have fun while you’re doing it. Thanks Selena.
3. Taylor Swift
It’s important to show who you ride with. Taylor uploads posts with a bunch of fellow celebrities which enhance her street cred and the reputations of those she’s pictured with.
Beyonce has a very normal Instagram. It’s just that her life looks like it rocks, so it comes off a lot more awesome than ours do.
5. Ariana Grande
Ariana engages with her fans really well and reposts fan’s pictures and responds to them. She also posts a lot of downloaded Snapchat videos as Instagrams, which I kind of find odd but whatever.
6. Kim Kardashian
The Kardashians really are insane. They have their own apps, they upload tons of photos every day, they post posts of them posting posts. You can’t just chalk up the fact that they all have some of the most massive followings due to them just being who they are. Instagram was made for the type of culture Kim Kardashian embodies: big visual moments on display.
7. Cristiano Ronaldo
Be honest. He’s one of the most famous football players in the world and he uses his Instagram mostly to show what he does, which is a lot of practice and working out.
8. Justin Bieber
Justin Bieber gets an unbelievably higher amount of likes than almost anyone on this list. If you can cultivate a following as involved as he has, run for the hills.
9. Kylie Jenner
I really can’t talk about the Kardashian clan this seriously anymore, just click to the next one please.
10. Dwayne “The Rock” Johnson
Nice guys win sometimes. Nobody’s Instagram leaves you with a better impression of the person than The Rock’s. He takes a lot of selfie videos just engaging with his followers and he tends to show off a lot of fan art.
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